At Leaf Home, “Done right at every step” is the idea that defines the core of our brand—it is also a key tenet of how we should build, manage and protect our brand identity every day.
A vibrant and approachable identity dedicated to providing the absolute best in-home solutions for each individual and each family served. In 2024 Leaf Home partnered with Landor to modernize our parent brand, Leaf Home. Our goal is to build equity within Leaf Home as our home improvement product lines grow.
THE TEAM Leaf Home x Landor // Art Director: Erica Trennel // VP of Creative: Adam Karsten // Creative Director: Gabriel Cotto
Our manifesto
Let’s say you have a big home project. After a weeks-long search, you find someone to help. But they need a month of lead-time. They’re asking you to buy a special product for them. They are only reachable by phone, and sometimes not reachable at all.
Showing up and following through. It seems simple, even obvious, so why does it feel like a radical idea?
Because home improvement is flawed. It’s all about endless projects with no accountability. At Leaf Home, we’re all about results delivered at every step, enabled by technology. We believe that you shouldn’t have to do it yourself. So we get the job done right. And we work hard to earn your trust. Every day.
When we say something, we mean it. When we do something, we stand by it.
That’s our promise.